Website Audits
from a marketing prospective
Website Audits
from a marketing prospective
Your website may be working.
But is it doing its job?
How can you make sure your site is living up to its potential?
A website audit is a great place to start.
I find the disconnect between what your website is doing, and what your website COULD be doing, and make recommendations for improvements.
You won’t just walk away with a list of things that you need to fix. I’ll provide concrete solutions – along with examples and mock-ups for clarity.
Some common problems I find are:
- Navigation has visitors confused - they can’t find what they are looking for
- There is no clear path to take visitors where you want them to go
- The focal points of your pages are not what you want them to be
- The language being used is not speaking to the right target market
- The website was built without clear goals or a defined target market in mind
These issues can be easily missed from the inside — even if your site is brand new and professionally designed. It often takes an outside perspective to shine light on the same issues your clients/customers may be facing on your site.
Once I determine your website’s weaknesses, I complete my audit with an outline of specific recommended fixes to solve your problems and vastly improve your site.
My concentration is on:
- Usability - is your site easy to use?
- Purpose - is your site serving its purpose?
- Content - is your content doing its job?
Want to learn more?
I’m currently booked and not taking new clients, but connect with me on LinkedIn to be notified when spaces open up!
How does a website audit work?
I will do a cold audit of your site – go in with no prior knowledge of your company – to experience your site as a potential customer would.
We’ll meet virtually so that you can give me a sales presentation – as you would a prospective customer – so I can really learn about your company and products. This will also give me an opportunity to ask any follow-up questions I may have following the cold audit.
I will perform the full audit of your site (with or without analytics, depending on the package you choose) – looking for areas of weakness and for gaps between your sales presentation messaging and your web experience. I want your website to be easy to use, I want it to be doing its job, and I want it to be saying the right things to the right audience. This process usually takes a week or two, depending on the size of your site.
We’ll meet again, this time for me to present your team with my findings and my recommendations for improvement. You won’t just walk away with a list of things that you need to fix, I’ll also provide concrete solutions – along with examples and mock-ups for clarity.
You can decide where to go from here! You can work with your in-house team, vendor, or web company to implement the changes you agree with – using my presentation as your guide.
FAQ's
You should be constantly evaluating and improving your website. I’d recommend you have your site audited every or every-other-year.
This is a UX/UI audit. It covers the user experience – how people move through your site, and how your website is communicating with and working for your audience.
This audit does not cover SEO, accessibility, or finding errors (non-working buttons, broken links, redirect issues, etc.) These are separate specialities.