Many of us are working with multiple audiences. How do we filter out and direct those users to the content meant specifically for them? Turns out there are a lot of effective ways to accomplish this! Check out the samples below for inspiration.
Aberdeen Standard users land on a general company site and must choose a country from the navigation drop-down. Once a country has been chosen, users are presented with a full page of options to direct them toward the most suitable content.
Can’t-miss options are provided to the right of the theatre at the top of the American Century site. This is the “corporate” section of the website and offers general information about the company.
Artisan users are presented with a compact but effective landing page which offers a doorway into audience-specific content for institutional investors, investment professionals, and individual investors, while also offering links to company information and recent blog posts.
The Federated Hermes site includes a basic navigation, recent blog posts, and featured content like podcasts and whitepapers. The role menu at the top is open – assuring it won’t be overlooked.
Guggenheim Investments offers a general company site with the option to choose a user path both in the upper navigation and underneath the featured area. Descriptors clarify each option.
Nuveen defaults users to their Financial Professional site, but when you choose the green Financial Professional drop-down in the upper left, you are presented with the page below – allowing you change user types if needed.