CS McKee Commentary & Email Design
We wanted to move away from the traditional wall-of-text users face when reading commentary. To achieve a better user-experience, I broke out highlights and portfolio positioning into reoccurring sidebars, broke the text up into paragraphs and bullets, added subheaders, and used pull-quotes for emphasis and interest.
We have worked with Manda for the past six months to completely refresh our brand, a brand that has been in existence since the 1970s. She worked shoulder to shoulder with us to ensure that were we thrilled with our new look, and did so in an incredibly well-organized fashion. Manda didn’t force us into any decision. She educated and guided us every step of the way as we refreshed every part of our brand, including our website, pitch books, stationery, client reports, business cards, etc, etc. Thanks to Manda, our clients, consultant partners, and employees love our new look.MARK GENSHEIMERPresident, CS McKee