The hero section is the most important part of your homepage. It’s the one area almost guaranteed to be seen by your web visitors. Let’s take a look at what your industry peers are doing with this space. What is the most common type of content in the hero area?
Who We Are | What We Do
42% of the samples are using this section as an ad space or a mini about section to let users know about the company and its services.
36% of the samples are using their hero to promote an article, white paper, podcast, survey, or other piece showcasing their thinking and expertise.
Specific Product Feature
8% of the samples are featuring a specific product or fund in their hero section.
Awards and Accolades
8% of the samples are using the hero section to tout a recent award or recognition.